The first half of 2009 has shown us that the inputs to Internet advertising exceeded the inputs to television advertising for the first time.Reuters Agency reports about this fact. In general, 1.75 billion pounds (2.81 billion dollars) was spent to the online advertising in the first half of 2009. This represents 23,5% of all advertising costs and it is 4.6% more if compared to the same period of the last year. The part of television advertising was 21,9%. For comparison, the cost of advertising on the screens in the field of interactive media sales accounted for 18.5% of all advertising spending, but on the mailing list - 11,5%.
In early June 2009 it became known that the cost of advertising on television in the UK fell to its lowest level since 1980’s. The Billets research company announced that prices for television advertising will be reduced by 16% by year-end. Thus, the average cost basis, required to make a TV movie watched by 1000 adults, will be only 4.16 pounds sterling. At the same time, analysts advise not to invest in the Internet, because virtual projects are becoming less and less profitable. This was written in July by Wall Street Journal.
Which advertisement do you believe more? TV or Internet one?